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Marketing KPIs might not be the most exciting thing to talk about, but they’re an essential ingredient of an effective content strategy. Vintage Soviet Army Wheeled tractor w platform Military WW2 Metal Tank Toy 001People outside the marketing industry might think that creating content is just fun and easy – like...Monopoly Star Trek The Next Generation Collector Edition 1998 & Model NCC ship

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Scuderia Tgold red no. 17 J-E Vergne Formula 1 SHOWCAR 2012As Jeff Bezos famously said, “Your brand is what others say about you when you’re not in the room.” Why does this quote resonate with so many marketers?Universal Hobbies uh5208 RANGHINATORE redANTE Kuhn GA 4731 GM 1 32 Die Cast Because, ultimately, branding is all about reputation—and building that takes...

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Imagine spending an entire year building a product, only to delete the whole thing. Walthers Predo Amtrak 1 Drawing Room 29 Seat Lounge (Phase IV) HO scaleFor Quuu, 2018 began with so much promise, but ended with us scrapping everything we’d worked on to start again. Back in January last year, we were in a very good...Kato 10-901 Kiha 81 Series 7-Car Set



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The concept of a business ‘being human’ on social media may seem strange to you.Cosmic Encounter Board Game (Hasbro Avalon Hill, 2000 Edition) - OUT OF PRINT Our use of this term has been affectionately coined internally and describes Articulate Marketing’s social media marketing activity. 15mm SYW Seven Years War WGS Painted British Grenadier BA15We place a strong focus on direct...

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When Quuu’s co-founders, Daniel Kempe and Matthew Spurr, wanted to get their business idea off the ground, not paying for an office was an obvious way to reduce overheads. Vintage Painted Ceramic Medieval Chess Playing PiecesHowever, remote working soon became a permanent mindset, rather than a money...

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Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...Music Tesla Coil Wireless Transmission Arc Speaker Model Toy SSTC WH15 G

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Instagram is a thriving social media platform. Warhammer 40k NEW Tyranid Harpy NIBAnd for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...

Measuring ROI of your social media marketing strategy In 2018, businesses were expected to spend 12% of their marketing budget on social media. Fleischmann (7094) N Gauge Class 94 Tank Loco '1730' in Deutsche Bahn LiveryThat’s a significant chunk of money that’s all going to waste unless we are measuring ROI. Without...